At its most altruistic, advertising helps people find products or services that can improve their lives. In reality, advertising generates dissatisfaction in people so they will try to fill an imagined void with the thing the advertiser is selling.
Researchers have found that the amount of money spent in a country on advertising is inversely proportional to the happiness citizens report in that same country. While dividing by zero is inappropriate, it seems that eliminating advertising is a simple way to increase the happiness of many people. I think the characters in Walkaway by Cory Doctorow said it best:
“Is there really abundance? If the whole world went walkaway tomorrow would there be enough?”Walkaway by Cory Doctorow
“By definition,” she said. “Because enough is whatever you make it. Maybe you want to have 30 kids. ‘Enough’ for you is more than ‘enough’ for me… Depending on how you look at it, there’ll never be enough, or there’ll always be plenty.”
The first step to banning ads seems to be the billboard ban. A few states in the US have such bans, and São Paolo, Brazil drew a lot of press when they instituted their “Clean City Law in 2006. Despite predictions of economic collapse brought on by the lack of outdoor advertising, citizens overwhelmingly supported the move and the change brought many previously hidden civic issues to light. Given the rollout of “smart billboards” that bring the pervasive tracking you know and love from the internet to the real world, getting rid of billboards everywhere else can’t happen soon enough.
Current advertising practices promote carbon-intensive lifestyle goods like SUVs that increase global carbon emissions. We should significantly limit, if not totally eliminate, all advertising if we want to hit the Paris Accord targets. We’ve built an economy based on growth for growth’s sake, and capitalism treats natural resources as infinite when it’s clear they aren’t. Banning advertisement is the first step in reducing consumption. Remember, it’s Reduce, Reuse, Recycle. The recycle is last for a reason.
One group that’s been working to curb advertising is Fairplay, a nonprofit that runs the Campaign for a Commercial-Free Childhood. While their efforts are focused on a specific demographic, it seems that they have been working in the space the longest. As a new parent, I’m especially interested in their work. Growing our next generation of citizens outside of the consumer mindset would be an excellent place to start banning ads.
As a small business owner, I’d love to see an end to ads. While I have run ads to drive traffic to my Etsy shops, I feel that it isn’t something I like spending time on or feel adds a lot of value to the end product. Maybe selling on Etsy isn’t the best idea since I abhor sales, but I really like making things and don’t have enough room to keep all of my projects around. While I need people to find the things I make, I don’t like hunting customers around the internet like a predatory car salesperson.
Finally, if you haven’t already done so, I encourage you to install an ad-blocker and/or tracker blocker software. I use uBlock Origin, Privacy Badger, Canvas Blocker, and Decentraleyes on my own Firefox installation, but everyone has their own favorites. This software lets you regain a little bit of privacy as well as block a fair amount of the ad traffic directed toward your eyeballs. It’s not foolproof, but it can help you regain a small modicum of sanity in this ad-saturated world.
Do you love ads and think this is a terrible plan? Have you seen any clever ideas to circumvent ads? Let us know below.